Need a little help with your sales? The Green Brand Factory goes far beyond that. As a leading marketing and consulting firm with green expertise, we believe that a strong brand is the foundation for sales success. That’s why we look at your nursery as a whole to identify opportunities for growing your product together.
Our personalised sales support isn’t a one-way street, but a true collaboration. With strategic advice, rock-solid data and green marketing expertise, we work together to build a strong brand around your product.
Harness the power of our strong brands.
With MoreLIPS, Grünen Tag, and Groene Dag, The Green Brand Factory has firmly established itself internationally. Our brands provide retailers with an engaging, tailor-made shelf experience. These green gifts are easy for consumers to recognise and clear care tips make the purchase process simple. By adding your product to our strong brands, we offer consumers a complete assortment, while you tap into the persuasive power of our total concept.
Or create your own powerhouse brand!
In addition to the brands under The Green Brand Factory umbrella, we also develop custom-made brands for growers. A recognisable look that exudes quality and freshness, completely tailored to your product and story. We know the market like no other and understand how to capture the supply chain. Together, we create eye-catching branding, beautiful packaging and an optimal marketing mix!
60 years of green market experience has shaped us. We understand how the market works and how you, as a grower, can cater for it best. As marketing and sales consultants, we bridge the gap between both fields. We know exactly which levers to pull to grow your product and we’re eager to share that knowledge with you.
GreenPowerWho?! This in-house developed tool visualises all your commercial business data. Who’s your biggest customer? Which customers are growing and which are declining? How do they purchase and when? GreenPowerBI gives us a clear overview of your specific sales opportunities – not only with your current customers, but also through our European contacts!
There's no second chance to make a first impression. That’s why good product photos are essential for strong sales. By this, we mean a clean background, good lighting, neatly cropped images and flawless post-processing. We have our own in-house photographer and studio, ensuring that all our products are presented uniformly on Floriday.
We offer a complete package of care tips for consumers. Unusual leaf? Drooping plant? More or less water? With our online FloraCoach, help is nave far away. By scanning the QR code on the packaging, consumers can read all about their plant. Still have questions? You can ask FloraCoach, the AI plant expert, directly!
The Green Brand Factory uses the most comprehensive customer relationship management (CRM) system in the floriculture sector: HortiHeat. This CRM contains the most extensive customer data in the entire sector, reaching far beyond national borders. And the best part? This valuable database of contacts is fully accessible to our growers.
Helmer van Wezel | Relations and Sales
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