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What can 60 years of expertise do for your market position?

Our approach may be innovative, but it’s backed by many years of experience. We know the market inside and out and we understand exactly how to fully leverage the power of a strong brand. With 60 years of expertise and a fresh perspective, we will ensure your product gets noticed and grows!

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Complete brands

Our unique brands are perfectly tailored to their target audience. They add value to the supply chain, provide efficiency for the end customer and are easily recognisable to consumers. How do we ensure they stand out on the shelf? Through our digital Display Creator, eye-catching branding and FloraCoach’s online care tips, among other ways!

A strong network

Our CRM contains the most extensive customer data in the industry. This valuable database includes our vast network of large-scale day-trading customers, international retailers and long-term clients. And we don’t keep it to ourselves! The most comprehensive CRM in floriculture is also accessible to TGBF growers.

Sales opportunities in focus

In partnership with GreenPowerBI, we provide insight into your specific sales opportunities – not just with your existing customers, but also with contacts from our European network. We conduct a thorough analysis to identify both low-hanging fruit and long-term orders. Our data provides a clear overview of these opportunities, allowing us to take decisive action!

Branding that delivers

Strong branding is the cornerstone of effective marketing. Every detail matters – whether it’s a sleek photo on Floriday, an appealing design, a high-impact product launch or a striking trade fair presentation. Together, we will build a rock-solid product that is ready to conquer the market. On the basis of that sturdy foundation, your product can continue to grow and thrive!

Brands that make the plant shelf an eye-catcher

Products positioned as brands in stores offer higher value to consumers – and therefore sell faster. The Green Brand Factory offers three distinctive brands: MoreLIPS, Grünen Tag and Groene Dag. Each brand has a unique market approach and target audience, in the Netherlands and abroad.

Our brands

MoreLIPS is a vibrant brand designed to appeal to consumer impulses. Its colourful branding and unique experience make it irresistible – whether you’re picking up a plant for yourself or as a gift. The collection includes 60 green and flowering plants, perfectly suited to fit any retail concept or shelf space.

Discover More Lips

Be captivated by the fresh variety of Grünen Tag. This brand leverages the renowned Dutch reputation for quality that our eastern neighbours love. With its unique brand experience, unmatched freshness and helpful care tips, Grünen Tag shines on retail shelves in Germany and Austria. Fully tailored to the end customer!

Discover Grunen Tag

Groene Dag… now that’s a great deal! Featuring the best homegrown plant varieties, available in Dutch supermarkets. Groene Dag is a fresh, eye-catching brand that stands out with bold branding and practical care tips. Not just any plant, but a complete range that radiates reliability and quality!

Discover Groene Dag

How we help you grow you as a grower.

You know your product best. We know the market inside outand we have a keen eye for commercial opportunities. Together, we’re holding the golden ticket!

As an affiliated grower with The Green Brand Factory, we take a comprehensive look at your nursery to pinpoint opportunities for growth. As a partner, you gain full access to our powerful total concepts, immersive brand experiences, extensive expertise, vast network and innovative sales tools. This is how we position your product strongly in the market and grow it together!

Personal Sales

Strategic advice based on unique data.

We don’t just offer advice based on our ‘green; instincts; we take a holistic approach to your marketing and develop a data-driven sales strategy. By continuously analysing your transactions, customer base and sales figures using GreenPowerBI, we create a clear action plan to capitalise on your specific sales opportunities. Our approach is fully transparent – we’re charting a course together!

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Ready to take your product to the next level?

With a strong brand in hand, you sell more than just a plant